AI Insights · Timothy · July 2022
Top 5 Social Apps Performance in Sweden Q2 2022
Discover the performance trends of the top 5 social apps in Sweden during Q2 2022, including weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 social apps in Sweden showed varied performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at the data provided by Sensor Tower.
TikTok TikTok's weekly revenue saw significant fluctuations, starting at around $543K at the end of March and peaking at nearly $585K in early April. The lowest revenue point was approximately $165K in mid-May, with a recovery to about $287K by the end of June. Weekly downloads for TikTok hovered around 14K to 19K, with a slight dip in mid-June to around 13.6K before rising again to 14.7K at the end of the quarter. Active users remained relatively stable, averaging around 2.6M to 2.7M throughout the quarter.
Instagram Instagram experienced modest weekly revenue, generally staying below $150, with minor peaks and troughs. Weekly downloads ranged from approximately 7.9K to 14.5K, with a notable increase to 11.8K by the end of June. The app maintained a steady active user base, fluctuating slightly around 2.9M throughout the quarter.
Facebook Facebook's weekly revenue showed minor variations, starting at about $7.5K at the end of March and ending at roughly $5K at the end of June. Weekly downloads were relatively consistent, fluctuating between 7.4K and 12.5K. Active users for Facebook remained stable, averaging around 3.4M to 3.5M throughout the quarter.
X X had a varied revenue stream, peaking at about $230 in late April and dipping to around $64 in early April. Weekly downloads showed a declining trend, starting at approximately 9.9K at the end of March and falling to around 5.7K by the end of June. Active users for X remained steady, averaging around 850K to 870K over the quarter.
Reddit Reddit's weekly revenue saw some fluctuations, reaching a high of about $904 in early April and dropping to around $406 in mid-June. Weekly downloads varied, with a peak of approximately 8.8K in late May and a low of about 5.2K in early May. Active users for Reddit ranged from approximately 285K to 307K, showing a slight upward trend towards the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
